Apple iPhone 17 – What We Know So Far

Written By Tom Finch

Rumoured specs, expected release dates, and everything we’ve heard ahead of Apple’s next big launch

Apple is expected to unveil the iPhone 17 lineup this September, and as usual, there’s no shortage of leaks, speculation, and insider chatter about what’s coming.

Here’s a breakdown of everything we know (or strongly suspect) so far — from model changes to pricing and performance upgrades.



📅 Expected release timeline

While not officially confirmed by Apple, multiple reliable sources point to a familiar schedule:

  • Launch event rumoured for: Tuesday 9th or Wednesday 10th September 2025

  • Pre-orders likely from: Friday 12th September

  • On-sale date expected: Around Friday 19th September

We’ll update this blog as soon as Apple makes an announcement.



📦 iPhone 17 lineup – what’s expected?

Leaks suggest Apple is preparing four main models:

  • iPhone 17 – standard edition

  • iPhone 17 Air – rumoured to replace the 'Plus', with a slimmer and lighter build

  • iPhone 17 Pro – for advanced performance and professional camera features

  • iPhone 17 Pro Max – the flagship model with the biggest screen and most premium features



🔍 Key rumoured features

Here’s what the tech world is expecting across the new lineup:

  • ✅ Slimmer and lighter design, especially on the Air and Pro models

  • ✅ Smaller Dynamic Island and thinner bezels for a cleaner display

  • ✅ New colour options — Light Gold, Papaya, Dark Blue, and pastels

  • ✅ Camera upgrades — including 24MP front cameras and improved rear zoom (Pro models)

  • ✅ A19 and A19 Pro chipsets for faster performance

  • ✅ Larger batteries with up to 35W wired and 25W wireless charging

  • ✅ Wi-Fi 7 support on Pro models

  • ✅ Possible under-display Face ID (Pro Max – unconfirmed)



💸 UK pricing – what to expect (Ex VAT)

While official UK pricing isn’t released, here’s our best estimate excluding VAT:

Model - Expected UK Price (Ex VAT)

iPhone 17 - £665.83

iPhone 17 Air - £749.17

iPhone 17 Pro - £915.83

iPhone 17 Pro Max - £999.17+

Prices may vary based on storage tier, configuration, and network.

📬 Want early access to iPhone 17 deals?

We’re expecting to launch iPhone 17 bundles as soon as stock becomes available — including SIM-only and handset options.

Tom Finch
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